Companies are constantly evaluating their customers, their competitors, their products/brands, and their own strategies to reveal insights that can give them an edge in the marketplace. It’s easy to sit around a conference room table and speculate what is going on in the minds of everyone engaged with your brand. It’s harder to remember that the people seated around that table are not your target audience. That’s where market research can save the day. Market research programs add focus and relevance to marketing efforts and programs so they stay centered on the target audience. They can also validate or refute the assumptions that come from those internal discussions, which allows companies to make better decisions and mitigate risk. Unfortunately, market research programs can also be very expensive and take months to execute. AgCall has developed a platform for affordable, quick-turn market research initiatives that can be executed on a smaller scale, but are projectable to the larger audience.
The strategic recommendation from AgCall was to:
The AgCall TeleSpecialists involved in programs such as this are seasoned callers with strong agricultural acumen and great attention to detail. As with all of our Associate positions, they work from their homes and utilize the AgCall TeleManager platform from their computer for all aspects of the program – they are not affiliated with a call center. Each program has a “Secret Producer” seeded into the call list. This is a person who is hired by AgCall to audit TeleSpecialist performance. They complete the call just as though they were part of the call list and ensure that the script is being followed precisely and that the caller is upholding our high standards for performance and quality conversations.
While each market research program has a unique set of stated objectives and deliverables, the results of these programs have been used by clients to: