News

Gordon Butcher Featured in Seed World Canada

Calgary, Alberta Canada – October 30, 2023

In 1987, Gordon Butcher left the chemical industry and immediately delved into consulting work within the crop protection sector. His next big business venture began during a casual lunch with a colleague, where the idea of providing temporary help in the agricultural realm, particularly in the agrology side of things, came up.

"It was one of those ‘ah-ha’ moments, and we couldn’t stop discussing it. I scribbled some notes on the back of a napkin and, that very evening, I started putting the entire plan into motion," Butcher says.

"Within a week, I had a name for the venture, and I’d even set up a corporation. Remarkably, within a month, we secured our first project."

As the months passed, AgCall’s work expanded rapidly. Within a year, it was tackling more projects, and a major client from the crop protection sector approached them. By the fall of 1988 and 1989, AgCall had between 30 and 40 people out in the field, up from just three at the beginning…

Read the full article at Seed World Canada: https://germination.ca/after-it-began-on-the-back-of-a-napkin-gordon-butcher-has-turned-agcall-into-a-major-player/

AgCall's President Arron Madson on the Value of Bespoke Solutions in Agriculture

Calgary, Alberta Canada - October 13, 2023

Our success has been intricately linked to the ever-evolving needs of our clients. In an industry that never rests, we’ve had to make strategic decisions, like incorporating sister companies, delving into social media marketing, and diversifying our services to cater to various facets of the business. We’ve even ventured into headhunting services. Our ability to remain flexible and aligned with industry trends has been paramount to our sustained growth.

At the core of our philosophy is efficient project management a deep understanding of our clients’ needs. It’s all about collaborating with our clients to decipher their requirements and then crafting and executing bespoke solutions to address them.

Instead of offering cookie-cutter products, we learned to work hand-in-hand with clients to develop tailored solutions that seamlessly align with their current needs and future aspirations.

Watch the video & read the full article at Seed World Canada: https://germination.ca/to-succeed-in-todays-world-know-the-value-of-bespoke-solutions/

AgCall's Barrie Manikel Talks Land Stewardship in Manitoba Co-operator

Calgary, Alberta Canada - February 3, 2022

AgCall Business Development Consultant Barrie Manikel was recently featured in the Manitoba Co-operator in the article 'The Elephant in the Field' regarding the importance of land stewardship and the results of AgCall's research on the relationships between different groups of farm landowners and renters.

"Land stewardship is the elephant in the field,” he said. “Everybody knows about it but nobody talks about it."

Read the full article on the Manitoba Co-operator site: https://www.manitobacooperator.ca/news-opinion/news/the-elephant-in-the-field/

New Partnership to Develop Farm-to-Fork Ecosystem for Lupin in Canada

Calgary, Alberta Canada - January 20, 2022

Calgary, Alta. – Protein Industries Canada announced a project to establish lupin as a staple crop in the Canadian agri-food sector.

Lupin Platform Inc., Hensall Co-op, Lumi Foods and PURIS have come together to establish an integrated ecosystem to increase the production of, and processing of lupin in Canada. The $7.3 million project will develop a lupin supply and value chain, from crop production through to the development of and manufacturing of functional ingredients and products.

Lupin Platform Inc., in partnership with AgCall Inc., will take on agronomic research and testing for this novel crop.

"It’s a new crop for Canada and it has a lot of potential. It’s been grown around the world for many, many decades but it has never been brought into Canada.", said AgCall CEO Gordon Butcher, "Farmers have seen the benefits of soybean, fababean, lentil, and other pulses here in Canada and they have been very beneficial for the farmer through to the customer."

Lupin is widely acknowledged as the pulse with the highest seed protein content, and a unique starch and oil composition. Lupin is an emerging crop for Canada with significant growth potential presenting a great opportunity for Canada to meet the growing demand for high quality plant-based protein ingredients.

Tristan Choi, CEO of Lupin Platform said, "AgCall has assembled an excellent team of field associates, an expert researcher, commercial consultant and have established a closed loop system to ensure the success, of this exciting new crop, with the western Canadian farmer."

AgCall adds Brett Wessler as Senior Account Manager

Calgary, Alberta Canada - September 29, 2020

AgCall welcomes Brett Wessler to its U.S. operations as Senior Account Manager. In this role, he will provide account leadership to a broad range of clients, while also assisting in the company's business development initiatives.

"Brett provides broad experience in strategic planning, content development and project management," said Monica Phillips, AgCall USA vice president. "His comprehensive knowledge of the agricultural industry and marketing strategies will help AgCall and its clients successfully execute projects that engage customers and influence production practices."

Wessler joins AgCall following account management positions with AdFarm and Duff Dynamic Marketing. He has worked with a wide range of agricultural clients, including companies in animal health, crop protection, equipment, precision agriculture, seed and seed treatment. Wessler holds a bachelor's degree in Agricultural Journalism with an emphasis in Strategic Communications from the University of Missouri - Columbia.

AgCall is an organization that has spent the past 30+ years building trust from the grassroots up to the executive boardroom level. Across North America, we are the leading provider of project outsourcing and customer influencing strategies to augment the resources and reach of our clients. Using digital/IT, in-person and over the phone tactics, we customize, manage, and implement turnkey solutions which drive adoption and sales, builds advocates, and delivers a measurable ROI for our customers.

For the North American Agriculture and food industry, AgCall is...Knowledge, People, Trust.

Lori Dekan joins AgCall as Business Development Director

Calgary, Alberta Canada - September 24, 2020

AgCall announces the addition of Lori Dekan to its U.S. operations as Business Development Director. In this role, she will provide AgCall’s current and future clients with insight and creative solutions to help influence customers and augment resources needed to meet their business goals.

Lori joins AgCall having previously worked with Valent USA, American Vanguard Chemical (AMVAC), Bayer CropScience, John Deere Landscapes, and WinField. She brings a wealth of industry experience in production agriculture, agronomy and the channels that serve the industry.

“Lori has a solid background in marketing, product development and channel management,” said Arron Madson, president, AgCall. “We are excited to be able to leverage her extensive sales and marketing experience to create demand and sustainable growth strategies for our clients.” In addition to career experience, Lori holds Agribusiness and Business degrees, a CCA certification, along with multiple ag-industry and business certifications.

AgCall is an organization that has spent the past 30+ years building trust from the grassroots up to the executive boardroom level. Across North America, we are the leading provider of project outsourcing and customer influencing strategies to augment the resources and reach of our clients. Using digital/IT, in-person and over the phone tactics, we customize, manage, and implement turnkey solutions which drive adoption and sales, builds advocates, and delivers a measurable ROI for our customers.

For the North American Agriculture and food industry, AgCall is...Knowledge, People, Trust.