About Us

Who We Are

We are experts in word-of-mouth marketing and peer-influencing, building customized sales, marketing, servicing and educational solutions, and providing strategic outsourcing and project management/implementation solutions to the food and agriculture industries.

AN IDEA SPROUTED

In 1988, AgCall was founded on the concept of supplying temporary field professionals on behalf of clients in the agriculture industry to influence their customers: farmers.

Since the 1980's, AgCall has expanded our service offering to include TeleSpecialist phone calls, performance inquiries, demonstration trials, call/dispatch centers, digital solutions, certified seed crop inspections, field audits, stewardship projects and many other unique custom solutions.

We want to thank our many clients for their trust in AgCall and the hundreds of dedicated AgCall Associates that deliver amazing results to our clients year after year.

AgCall's 3 Key Principles

Knowledge.

We were the first company in the food and agriculture industry to mobilize teams of Associates to represent companies like yours

  • We developed the concept of supporting clients with a team of Associates that cannot be replicated by fulltime employees, providing a depth of experience on a temporary, project or permanent basis.
  • We manage and implement the entire program for you, employing farmers and ranchers who are selected and trained according to the specific needs of the program.

People.

We have a unique approach to mobilizing Field Advocates or Associates at the grassroots level, where credibility is key

  • We only recruit farmers, ranchers or other ag professionals with extensive industry experience in your key geographies, so you can be sure that they are delivering relevant, personalized, timely marketing messages to your customers.
  • Throughout hundreds of projects, clients repeatedly report that their customers appreciate getting information that is important to them from people who understand the issues.

Trust.

We work across the U.S. and Canada, and our Associates are farmers, ranchers and industry professionals themselves

  • Associates are peers to the customers and have a level of trust and local influence that cannot always be duplicated by employees
  • Clients know and understand that advocacy and peer influence strategies accelerate the decision-making process.

The Result

A personalized customer experience that leads to increased sales, customer retention and customer satisfaction.

Put AgCall to Work for You

If you're interested in learning more about AgCall and how we can put these principles to work for your organization, reach out to one of our Business Development Consultants here.

Contact Us

AgCall News

Kevin Yaworsky joins AgCall as Business Development Consultant

Calgary, Alberta Canada – September 6, 2024

AgCall welcomes Kevin Yaworsky to its Canadian operations as Business Development Consultant. In this role, he will provide AgCall's current and future clients with insight and creative solutions to help influence customers and augment resources needed to meet their business goals.

"Kevin's extensive experience in the seed industry, ag retail, and media is a great fit for our team and for AgCall's clients," said Arron Madson, president, AgCall.

Kevin brings a lifetime of agriculture experience to AgCall, as he grew up on a farm located on the border of Saskatchewan and Manitoba and took Land Resource Management with a major in Agronomy at Olds College. He then spent 13 years in the seed industry working in research, sales and marketing and another 3 years as an agronomist with an independent ag retail. Kevin has worked for the last 16 years in ag media with Top Crop Magazine and Glacier Media.

AgCall is an organization that has spent the past 30+ years building trust from the grassroots up to the executive boardroom level. Across North America, we are the leading provider of project outsourcing and customer influencing strategies to augment the resources and reach of our clients. Using digital/IT, in-person and over the phone tactics, we customize, manage, and implement turnkey solutions which drive adoption and sales, builds advocates, and delivers a measurable ROI for our customers.

For the North American Agriculture and food industry, AgCall is...Knowledge, People, Trust.